This page is used to inform website visitors regarding our policies with the collection, use, and disclosure of Personal Information if anyone decided to use our Service.

If you choose to use our Service, then you agree to the collection and use of information in relation with this policy. The Personal Information that we collect is used for providing and improving the Service. We will not use or share your information with anyone except as described in this Privacy Policy.

The terms used in this Privacy Policy have the same meanings as in our Terms and Conditions, which is accessible at, unless otherwise defined in this Privacy Policy.

Information we collect about you from using our site

  • While on our site, we automatically log certain information about how you’re using our site. This information may include the URL that you just came from, your IP address (or a partially anonymized IP address), details about your browser, device, OS, or probable location, and the pages you visit while on our site.
  • When you visit our sites we will assign you a unique identifier so we can recognize you across different portions of our sites. You may have one or more of these, and they may persist between visits to our sites, so we can recognize you when you come back.
  • We may place a tracking mechanism, such as a pixel or web beacon, on pages or components of our site. This enables us to record in our server logs that a specific user id has visited a particular page. This data allows us to analyze and determine our audience’s behavioral characteristics, which helps us to optimize our site, advertisement placement, and marketing focus.

Information we receive from other sources

  • We may place a tracking mechanism on pages or components of some of our partners’ sites so that when you use services from our partners, we can record that a specific user ID visited that service. This helps us analyze our audience in a manner similar to when you visit our own site.
  • We allow our advertisers and partners to collect certain information when you visit our site by allowing them to place a tracking mechanism, such as cookies, pixels, beacons, Google AMP Client IDs, or other technologies to collect and use information about you during your visit to this and other websites in order to provide advertisements they feel you would like.
  • By utilizing or permitting these tracking mechanisms, we prevent our partners from fraudulently representing your internet activity, and we ensure that we are trustworthy to our partners and advertisers about accounting for the exchange of your personal information.
  • We have also engaged third-party companies to gather and process information about our users on our behalf, to help us improve our sites and find new members. These companies will combine our data about how you visit our websites with information that they have collected from outside our sites and provide it to us so that we can optimize your experience across our sites, across multiple devices, and based on your interests.


Cookies are files with small amount of data that is commonly used an anonymous unique identifier. These are sent to your browser from the website that you visit and are stored on your computer’s hard drive.

Our website uses these “cookies” to collection information and to improve our Service. You have the option to either accept or refuse these cookies, and know when a cookie is being sent to your computer. If you choose to refuse our cookies, you may not be able to use some portions of our Service.

Advertising Audience Generation & Remarketing

Advertising platforms such as Facebook and Google have the concept of an audience, which is a group of people that come to a website over a period of time. SmartLightsHQ and our Marketing Partners can utilize audiences in various ways – to have the advertising platforms find people that are similar to the members of an audience, to show the members of an audience additional advertisements, to exclude members of an audience from additional advertisements, etc. SmartLightsHQ has a legitimate interest in these systems, since advertising would not be financially feasible without utilizing audience mechanisms.

SmartLightsHQ and third-party vendors, including Google, use cookies and/or device identifiers to serve ads based on someone’s past visits to our website. This is called remarketing, re-engagement which allows us to reach people who previously visited our website, and match them with the right message. You can opt out of Google’s use of cookies or device identifiers by visiting Google’s Ads Settings. Alternatively, you can opt out of a third-party vendor’s use of cookies by visiting the Network Advertising Initiative opt-out page.

Advertising Audience Generation data is kept for 26 months.

Behavioral Tracking

SmartLightsHQ makes use of third-party behavioral tracking systems such as HotJar, Google Analytics, Amplitude and Optimizely. These systems allow us to observe how people use our websites and enable us to improve how they operate. We also use these systems to perform A/B testing of new features and site improvements.


Name, email address, content of the comment: this data is collected when you leave a comment and displayed on the Website.

If you leave a comment on the Website, your name and email address will also be saved in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will be saved on your computer until you delete them.

IP and browser user agent string: this data is collected when you leave a comment.

Retention period: the aforementioned data is retained indefinitely so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

You can always modify your browser so as not to accept cookies or to notify you when cookies are sent to it. For more information about cookies including removing any or all of your cookies, please visit You can also visit the DAA-opt-out program to learn how to opt out of having your information collected in browsers for ad serving purposes.

Also, if you would like to remove the Google Analytics and DoubleClick cookies, please go to: and

respectively. You should be aware that this will affect your Google cookies on all sites, and not just ours. You can view, delete or add interest categories associated with your browser by visiting: You can also visit the Network Advertising Initiative’s opt out page for more information.

Please remember that some or all of these opt-out mechanisms use cookies to remember you have opted out, and if you delete cookies from your browser your opt-out will also be deleted.

Security and Protection of Your Information

We are committed to protecting your personal information. All information that you provide to us is stored on our secure servers. While we do our best to protect your personal information, we cannot ensure or warrant the security of any information you transmit to us, and you do so at your own risk. What does all this mean? Just as in the investing world, you must protect yourself.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorized access.

What are your data protection rights?

SmartLightsHQ would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following:

The right to access – You have the right to request SmartLightsHQ for copies of your personal data. We may charge you a small fee for this service.

The right to rectification – You have the right to request that SmartLightsHQ correct any information you believe is inaccurate. You also have the right to request Our Company to complete the information you believe is incomplete.

The right to erasure – You have the right to request that SmartLightsHQ erase your personal data, under certain conditions.

The right to restrict processing – You have the right to request that SmartLightsHQ restrict the processing of your personal data, under certain conditions.

The right to object to processing – You have the right to object to SmartLightsHQ processing of your personal data, under certain conditions.

The right to data portability – You have the right to request that SmartLightsHQ transfer the data that we have collected to another organization, or directly to you, under certain conditions.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us at our email:

Do Not Track

Most modern web browsers give you the option to send a Do Not Track signal to the websites you visit. However, there is no accepted standard for how a website should respond to this signal. We currently do not respond to do not track or similar signals.

Users Aged 13 or Under

Protecting the safety of children when they use the internet is important to us.

The site is intended for use only by persons who are at least 13 years of age. By using this site, you confirm to us that you meet this requirement. If you are aged 13 or under, please get your parent/guardian’s permission beforehand whenever you provide personal information to our website. Users without this consent are not allowed to provide us with personal information.

If you are under the age of 13 your parent or guardian must consent on your behalf where we ask for consent in relation to the use of your information.

Acquisition or Changes in Ownership

In the event that the website (or a substantial portion of its assets) is acquired, your information would be considered part of those assets, and may be part of those assets that are transferred.

Our Service may contain links to other sites. If you click on a third-party link, you will be directed to that site. Note that these external sites are not operated by us. Therefore, we strongly advise you to review the Privacy Policy of these websites. We have no control over, and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. Thus, we advise you to review this page periodically for any changes. We will notify you of any changes by posting the new Privacy Policy on this page. These changes are effective immediately, after they are posted on this page.

Contact Us

If you have any questions or suggestions about our Privacy Policy, do not hesitate to contact us at

Last edited: 08.02.2023